McDonald's USA Brings Back Happy Meal Books - Seite 2

In November 2013, McDonald's and RIF introduced four limited-edition, original Happy Meal books. During that two-week period in November, McDonald's restaurants distributed about 17 million books to kids nationwide.

The new books follow a number of enhancements McDonald's has made to the Happy Meal in recent years, including:

• In December 2014, McDonald's introduced a new fresh, whole fruit side option in Happy Meals and Mighty Kids Meals -- Cuties California Clementines. Cuties are available now through their peak season in March 2015.
• In July 2014, McDonald's began offering Go-GURT® low fat Strawberry Yogurt as an additional side option for Happy Meals and Mighty Kids Meals. The Go- GURT® offered in Happy Meals has 25 percent less sugar than the leading kids' yogurt. Go-GURT at McDonald's has 6g of sugar per 2.25 oz. The leading kids' yogurt has 9g of sugar per 2.25 oz.
• Since 2013, McDonald's has been automatically offering fruit or low-fat dairy in kids' meals, along with a smaller kids-sized fry and choice of a low-fat dairy option like 1% low-fat white milk or fat-free chocolate milk.
• In 2011, McDonald's announced its "Commitments to Offer Improved Nutrition Choices" to ensure 100 percent of McDonald's national kids' communications include a nutrition or active lifestyle message.
• Since 2010, a portion of proceeds from each Happy Meal sold goes to support Ronald McDonald House Charities. 

Each Happy Meal Book Includes an Activity

• "If You Give a Mouse a Cookie" written by Laura Numeroff, illustrated by Felicia Bond. Activity: Roll the die and advance your game piece, be the first to complete the "If You Give a Mouse a Cookie" mini board game.
• "Big Nate: In a Class by Himself" (abridged) by Lincoln Peirce and available with stickers. Activity: Learn how to draw Nate.
• "Pete the Cat and His Magic Sunglasses" by Kimberly and James Dean. Activity: Design your own sunglasses, available as a paper cutout to color and wear.
• "Flat Stanley Goes Camping" by Jeff Brown, illustrated by Macky Pamintuan. Activity: Color your own Flat Stanley and pose for a photo at your favorite landmark.

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