Urban Airship Unveils New Mobile Audience Intelligence Solution, Urban Airship Insight - Seite 2

"We have been working closely to marry Amplitude's behavioral data with Urban Airship Connect's real-time, user-centric mobile data stream to deliver an unprecedented level of detail on app user behavior," said Spenser Skates, CEO, Amplitude. "Urban Airship opening access to user-level engagement data will provide Amplitude more opportunities to extend businesses' mobile understanding and accelerate their results."

Urban Airship Connect Gets More Connected

Since the recent announcement of Urban Airship Connect, its open omnichannel partner ecosystem with connections to more than 50 business systems has grown to now also include Adsquare, Indicative, Snowplow and Unacast. In addition, Urban Airship's pre-built connectors for Google Analytics, Adobe Analytics, Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS) and Amazon Kinesis are ready and available for use. Businesses can take advantage of these connectors to power automated real-time action and customer profile enrichment across more systems, as well as perform custom system integrations with an easy-to-use streaming API and server libraries.

"As the world's leading classifieds platform with more than 200 million active users in more than 40 countries and over 50 languages, real-time user-centric insight is critically important in order to ensure we respond relevantly and responsively," said Dobo Radichkov, Director of Customer Lifecycle Management, OLX. "In addition to automating actions in other systems, our data science team is using Urban Airship Connect to optimise messaging effectiveness via real-time tracking of individual-level response data from more than 1,000 automated and personalised push notification campaigns across our markets."

Availability

Urban Airship Insight is available in limited beta now and will be generally available by Q1. For more information, visit https://www.urbanairship.com/products/insight or join December 9 webinars at 7 a.m. and 10 a.m. Pacific. Urban Airship Connect is generally available today. For more information, visit https://www.urbanairship.com/products/connect.

About Urban Airship

Urban Airship is leading the movement of mobile innovators, helping them build high-value relationships through mobile apps and mobile wallets. Its mobile engagement and insight products mobilize all aspects of a business, powering exceptional mobile and omnichannel customer experiences. Studies have found that Urban Airship's engagement solutions can drive an 878 percent return on investment for customers and overcome APPathy by increasing app user engagement 4X and doubling retention. Thousands of companies and some of the most demanding brands in retail, media & entertainment, sports and travel & hospitality, trust Urban Airship to deliver the mobile moments that matter to their customers and their business. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

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