TiVo Announces Most Engaging Commercials and Moments From the Golden Year of the Big Game - Seite 2

For the sixth consecutive year, TiVo found viewership for the halftime show exceeding that of the overall game. The top moment from this year's Coldplay-helmed halftime performance was exactly what many fans were eagerly anticipating -- Beyoncé's appearance. Based on data from the last eight years, Super Bowl 50's halftime show ranked third behind 2012's featuring Madonna with LMFAO, MIA, Nicki Minaj, and CeeLo, and last year's performance by Katy Perry with Lenny Kravitz.

The moments with which viewers engaged the most from the game itself were: (1) C.J. Anderson scrambles into the end zone to give the Broncos a 22-10 lead with 3 minutes remaining; (2) Super Bowl MVP Von Miller strips the ball from Cam Newton's hand with 4 minutes remaining in the 4th quarter and the Panthers down by 6; and (3) The replay shows Cam Newton backed away from the scramble for the lost football.

TiVo subscribers can also view all Super Bowl 50 commercials from their TiVo DVR. Go to TiVo Central and either hit 5 on the TiVo remote or go to "Find TV Movies and Videos" > "Browse TV & Movies" > "New & Notable."

Methodology
TiVo Research's Super Bowl 50 analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of approximately 30,000 anonymous households with the Emmy®-award winning TiVo® service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. The most engaging ads are determined by looking for spots with the biggest increase in viewership relative to the viewership in the surrounding 15 minutes of programming, offering a true reflection of audience engagement.

About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross-media research, measurement and analytics company whose solutions help advertisers, agencies and television networks improve the demographic fit of advertising, accountability in advertising, and return on media investment. TiVo Research's web-based Media TRAnalytics® and TV Health Ratings platforms match the TV and online advertising that households actually receive with the products that the same households actually buy, thereby enabling clients to find "The Right Audience" while providing an unmatched level of transparency, measurement, media planning/selling, and improved ROI. More information at: www.tivoresearch.com.