World's First 'Rare Stripes' Collection Unveiled in the Name of Wild Tiger Conservation

TOKYO, July 21, 2018 /PRNewswire/ --

Joint effort by Tiger Beer, WWF and KENZO seeks to drive global awareness for the cause through unique collection inspired by wild tigers 

Tiger Beer, Asia's number one international premium beer, has today unveiled the Rare Stripes collection at the KENZO store at Ginza Six in Tokyo, Japan. The collection represents a unique partnership between WWF in collaboration with iconic French fashion house KENZO to raise awareness of endangered wild tigers.

     (Photo: https://mma.prnewswire.com/media/721298/KENZO_team.jpg )

Talking to guests and media at the launch event, Venus Teoh, International Brand Director for Tiger Beer, shared: "True to our spirit of uncaging creativity and providing a platform for emerging talent to the world, Tiger Beer has brought together our partner WWF, the co-creative directors of KENZO, Humberto Leon and Carol Lim, and four handpicked young artists to create the limited edition Rare Stripes collection."

"This collection is another one of the ways we're raising global awareness and funds for endangered wild tigers. We want people to take action to save the wild tigers, our beloved brand icon, from extinction," she continued.

Michael Baltzer, Leader of Tigers Alive Initiative (WWF) added: "Every day we see tigers used in popular culture - in fashion motifs, on premium products and on billboards. Yet, tigers in the wild are in danger of becoming extinct. WWF is a leader in an ambitious global effort to double wild tigers but the tiger needs every help it can get. We are therefore delighted to have this powerful partnership with Tiger Beer and KENZO. We hope it sets a new wave of action and awareness from other brands for wild tigers."

KENZO's co-creative directors, Humberto Leon and Carol Lim and the four emerging artists that designed the collection were also present to launch the collection. Urging guests to lend their support to the cause, Humberto shared: "Carol and I had been hoping to work with WWF for some time and we were delighted that Tiger Beer brought us together. We hope our collaboration with WWF and these four great artists for this important cause will inspire people around the world to learn more about saving wild tigers. The reality is that if we don't take action now, we could very easily lose these animals forever."