Survey

People in Finland would like to spend more time with their neighbours - solution could be offered by future digital services - Seite 2

The survey also revealed that more than half (58%) of those living in an apartment building or terraced house think you do not need to personally buy or own everything. Not only items but also competencies could be shared with neighbours. The highest interest was reported in an items-sharing system (54% of respondents), a communal flea market (49%) and cleaning services (32%). One in three (31%) hope to get neighbourly help for childminding or small renovations, for example.

OmaSATO service was developed in cooperation with SATO residents

Nearly 50 residents participated in interviews and workshops. OmaSATO was tested by almost 100 residents in the pilot phase. The digital service makes residents' everyday lives easier by collecting all housing-related information, such as rent payment details, their building's current issues, and customer benefits in one place. OmaSATO also enables speedy communications with SATO's Customer Service.

Residents have given positive feedback about the service and the development process. The work to develop the OmaSATO service further with customers will continue as a permanent method in the process. The aim is to cover an even broader range of services related to housing and the neighbourhood as well as communality on a single digital platform.

For example, community spirit among the residents has grown successfully in SATO's StudioHome, which was completed in Vantaa in the end of 2017. 67 residents moved to StudioHome apartments with the possibility to also use the shared communal areas. Residents have been excited to extend residency outside their apartment and to create communality. 

Nine in ten respondents spend at least half of their leisure time at home

People in Finland like to stay at home during their leisure time: as many as 90% of the respondents reported that they spend at least half of their leisure time at home. They would like to spend any extra leisure time to promote their wellbeing, spend time with other people and relax.

Using housing services is hoped to provide more time for hobbies (31% of respondents). Other reasons for service use include quality of work and comfort-seeking: 30% have greater confidence in the outcome of professional work as opposed to do-it-yourself, while 28% confess there is a household chore they do not like and prefer not to do by themselves.

About the survey:
Conducted by SATO with the research company Bilendi, the survey took place as an online questionnaire in summer 2018 and was responded to by 1,000 people aged 18+ in Finland. The sample is geographically representative.