Digital Advertising Blockchain Protocol Adds New OnXCHNG Partners & Advisors

Ad Council, South Korean mobile ad network Cauly, deepen global traction in key markets

GRAND CAYMAN, Cayman Islands, Sept. 19, 2018 /PRNewswire/ -- Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., announces new strategic partners to OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ecosystem, XCHNG (https://www.xchng.io/). In addition, XCHNG adds two advisors to its impressive stable of advertising and blockchain leaders—Stefan Rust, Founder & CEO of Exicon, and Nick Johnson, Head of Advertising Sales at McClatchy. New OnXCHNG partners include the leading South Korean mobile advertising network Cauly (owned by FSN Asia Private Limited), non-profit organization and largest producer of public service advertising Ad Council, advertising leads technology platform PX, and data enrichment platform Gravy Analytics.

Kochava CEO, Charles Manning, said, "In the past few months, the XCHNG team has been making great strides in building key partnerships and developing strategic relationships. The Asian market is a critical component of our go-to-market strategy, and we are encouraged by the positive reception we have been receiving from the region. Our announcement of South Korean blockchain fund #Hashed's investment during Korean Blockchain Week was just the beginning. With Cauly, the number one ranked mobile advertising network in South Korea backed by the leading digital marketing company Future Stream Networks (FSN), we are excited to establish a true foothold in the market for XCHNG."

XCHNG leverages smart contract technology and enables third-party, market-driven payment providers to facilitate escrow, fiat conversion, or payment depending on the needs of the participants in an insertion order (IO). Through a combination of sharding (in which consensus work is split through different branches of the blockchain), sidechain architecture, a daily rolling chain, Proof of Stake, and other innovative technologies, XCHNG is able to service millions of digital ads per second, making it one of the fastest blockchains in existence. Back in February, XCHNG was demonstrated in front of a live audience during the Kochava Mobile Summit.