U.S. Online Grocery Retail Market Worth USD 26.87 Billion by 2025

Hexa Research

FELTON, California, November 20, 2018 /PRNewswire/ --

The U.S. online grocery retail market size is expected to reach USD 26.87 billion by 2025. The growth of the market is attributed to increasing adoption of advanced technology, access to high speed Internet, and easy online availability of various products. Rising number of online grocery shoppers is expected to further drive market expansion. For instance, the number of American households buying online grocery products has increased by about 14% from 2014.

Millennials constitute the largest consumer group in U.S. population and they form the largest working population group in the country. Hence, they prefer convenient shopping options when it comes to grocery. This factor is driving the growth of the online grocery retailing market in U.S. Moreover, most millennials are tech-savvy and prefer online grocery shopping as it provides them with hassle-free check out and payment services. Weekly discounts and offers are luring millennials into spending online. Thus, the digitally advanced generation is anticipated to augment the market in future.

Innovative packaging and marketing strategies are attracting millennials to spend more on online grocery products in U.S. Durable packaging is a necessity for robust supply chain. However, retailers are coupling durability with design to attract a large customer base. For instance, meat packaging is made available in various innovative containers. As a result, availability of advanced packaging solutions are likely to drive growth.

Browse full research report with TOC on "U.S. Online Grocery Retail Market Size And Forecast, By Type (Food Products, Non-Food Products) And Trend Analysis, 2015 - 2025" at: https://www.hexaresearch.com/research-report/us-online-grocery-retail- ...

Organic and natural foods are gaining popularity among consumers. Hence, retailers are focusing on product lines to fulfill the changing needs of health-conscious consumers. For instance, Amazon includes organic products such as Marconda's Meats and Genetically Modified Organism (GMO)-free New York steak in its grocery product portfolio. Promotion of local produce has gained momentum in the past few years and is expected to drive the food products segment. Retailers are offering locally-made products like dairy, meat, poultry and fish products, organic vegetables, fruits, and pickles. For instance, Peapod has collaborated with Farmlogix, an Evanston-based company, to source produce from 12 Midwest farms for its customers. Non-food items like basic home products and pet care products are also popular among consumers. Demand for non-food products is expected to contribute significantly to the growth of online grocery retailing market.