Ericsson Releases its 10 Hot Consumer Trends for 2019

WASHINGTON, Dec. 12, 2018 /PRNewswire/ --

• Consumers expect smart speakers to take part in family arguments, just like other family members
• Virtual assistant users think devices that understand our moods will be mainstream in three years
• AR and VR users want hands-on virtual guidance for tasks such as cooking or making repairs

Ericsson (NASDAQ: ERIC) has today released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters.

The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation. The report reveals that autonomous and mood-predictive technology could soon play a bigger role in people's everyday lives.

Dr. Michael Björn, Head of Research Agenda at Ericsson Consumer & IndustryLab, and main author of the report, says: "Imagine a smartphone that not only knows what you do but also knows who you are. Today, artificial intelligence can understand your personality just by looking into your eyes. It's clear that technology adopters see a future where our devices know us better than we know them."

The 10 hot consumer trends for 2019 and beyond are:

1.   Awareables
More than 60 percent of virtual assistant users think devices that understand our moods will be mainstream in three years.

2. Smart quarrels
Over 65 percent of virtual assistant users think smart speakers will argue like family members in three years.

3. Spying apps
Over 45 percent of consumers think apps collect data about them even when they don't use the app.

4. Enforced agreement
Always having to accept data collection cookies annoys 51 percent of consumers.

5. Internet of skills
More than 50 percent of AR or VR users want apps, glasses and gloves that give virtual guidance for practical, everyday tasks such as cooking or carrying out repairs.

6. Zero-touch consumption
Around half of virtual assistant users want automated bills and subscriptions, as well as self-restocking household supplies.

7. Mental obesity
31 percent of consumers soon expect to go to 'mind gyms' to practice thinking, as everyday decision-making becomes increasingly automated.

8. Eco Me
39 percent of consumers want an eco-watch that measures their carbon footprint.

9. My digital twin
48 percent of AR or VR users want online avatars that mimic them exactly, so they can be in two places at once

10. 5G automates society