Walmart Expands Distribution of Eastside’s Redneck Riviera Whiskey to 856 New Locations

Eastside Distilling, Inc. (NASDAQ: EAST) today announced new mandated authorizations to stock Redneck Riviera Whiskey in 856 Walmart stores in California, Florida, Illinois, Indiana, Louisiana, Michigan, Minnesota, Missouri, Washington, Wisconsin, North Dakota, Nebraska, Nevada, Arizona, Kentucky, Massachusetts, and New Mexico. The initial stocking order will be two cases of the 750ml Redneck Riviera Whiskey per store in each of the 856 stores, effective with their new product set on June 2^nd.

The new authorization mandate from Walmart comes on the heels of, and is in addition too, our earlier distribution into more than 350 locations in the U.S.

Robert Manfredonia, President of Eastside Distilling, said, “We are very excited to be working with Walmart stores across the United States. We greatly appreciate their commitment to Redneck Riviera Whiskey and believe it is a natural fit for the Walmart customer across the United States.”

Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. The Original Redneck Riviera Whiskey and the Granny Rich Reserve were crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team developed what Eastside and John Rich believe is a superb reserve whiskey that meets even the lofty standards of Granny Rich.

John Rich and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018 through the sale of Redneck Riviera Whiskey. Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.”

Launched in February 2018, the original Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine, Arkansas and Ohio.