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    EANS-News  422  0 Kommentare Lenzing AG / Lenzing traces its fibers with blockchain technology

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    Corporate news transmitted by euro adhoc with the aim of a Europe-wide
    distribution. The issuer is responsible for the content of this announcement.
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    ? Lenzing enters the age of digital traceability
    ? Transparency ensured from wood to the finished garment
    ? Partnership with Hong Kong based TextileGenesis(TM)

    Research & Development

    Lenzing - The Lenzing Group, world market leader in specialty fibers made from
    the renewable material wood, is strengthening its leading position in
    sustainability in the textile industry. Lenzing will use blockchain technology
    to support its TENCEL(TM) branded fiber business, ensuring complete transparency
    and traceability for brands and consumers of its fibers in the finished garment.
    After evaluating various initiatives Lenzing decided to join the platform of the
    Hong Kong based technology company TextileGenesis TM to accomplish this
    ambition.

    Consumers increasingly want to understand the ingredients and suppliers of the
    products they buy, requesting a new level of transparency and traceability. The
    supply chain transparency from wood to garment and home textiles will enable all
    customers and partners to identify TENCEL(TM) fibers and the respective wood
    source in each production and distribution step. Thanks to a QR code on the
    final garment, consumers will be able to detect the origin of the clothes they
    intend to buy.

    "With LENZING(TM) ECOVERO(TM) branded fibers Lenzing was the frontrunner in
    physical traceability and is now entering the age of digital traceability. This
    milestone in transparency is a further strong commitment to sustainability",
    says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. "Together
    with TextileGenesis(TM), we aim to create an unmatched level of transparency for
    brands and consumers. With this step Lenzing will further help to green up the
    textile industry."

    Lenzing will carry out several pilot tests over the next few months involving
    partners along the entire value chain. Lenzing expects the platform to be fully
    operational as of 2020.

    Photo download:
    https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=sTL23Pxv0313 [https://
    mediadb.lenzing.com/pinaccess/showpin.do?pinCode=sTL23Pxv0313]
    PIN: sTL23Pxv0313




    Further inquiry note:
    Lenzing AG
    Mag. Waltraud Kaserer
    Vice President Corporate Communications & Investor Relations
    Tel.: +43 7672 701-2713
    mailto: w.kaserer@lenzing.com

    end of announcement euro adhoc
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    issuer: Lenzing AG

    A-A-4860 Lenzing
    phone: +43 7672-701-0
    FAX: +43 7672-96301
    mail: office@lenzing.com
    WWW: http://www.lenzing.com
    ISIN: AT0000644505
    indexes: ATX, WBI
    stockmarkets: Wien
    language: English





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