Macy’s Celebrates Pride + Joy With the LGBTQ+ Community for WorldPride 2019 and Stonewall 50 - Seite 2

Sharing insights with the community, Macy’s diversity leadership will be highlighted via a special presentation during the WorldPride Human Rights Conference taking place at New York Law School on June 24. There, Macy’s will share its best practices on how brands can embed diversity and inclusion into the way they think, act and operate to consistently and genuinely reflect all consumers.

Macy’s, Inc. will also join the NYC Pride Parade with 800 marchers and two floats, the Macy’s Pride + Joy float, which debuted last year, and a brand new float created for colleagues from Bloomingdale’s. In addition, Macy’s will have a festive activation at Pride Island, the legendary NYC pier dance and festival.

The Big Give Back – The Trevor Project

In support of LGBTQ youth in crisis, Macy’s Pride + Joy campaign includes a nationwide give back component in partnership with The Trevor Project. As the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people, The Trevor Project works to save young lives by providing support through free and confidential programs, including TrevorLifeline, TrevorText, and TrevorChat. They also run TrevorSpace, the world’s largest safe space social networking site for LGBTQ youth, and operate innovative education, research, and advocacy programs.

To help raise funds for Trevor’s important work, from June 1 – June 17 at all Macy’s stores nationwide, shoppers can celebrate Pride by giving back to The Trevor Project through Macy’s charitable round-up program. As customers complete their in-store purchases, they will be invited to round up to the nearest dollar (up to $.99) and donate the change to The Trevor Project. These donations will help support the organization’s mission of providing crisis intervention and suicide prevention services. In select markets including Chicago, Cincinnati, Houston, Lexington (KY), Los Angeles, Minneapolis, New York City, San Francisco, Seattle, St. Louis, and St. Petersburg (FL), the round-up campaign will be extended through June 30 to coincide with Pride parade celebrations in which Macy’s has a local presence.