BrandZ Top 50 Most Valuable Indonesian Brands Increase 4% in Overall Brand Value to $84 Billion as Technology-enabled Categories Deliver Strongly - Seite 2

The continued rise of e-commerce in the region is playing a vital role in many brands' growth strategies. This includes traditional brands, many of which are collaborating with online market places to reach their consumers. Disruption in retail due to rising growth in e-commerce services allowed the online marketplace Tokopedia (No.10, $2.2 billion) to enter the Top 10 for the first time this year as the fastest-growing brand, rising by a phenomenal 487%, while Bukalapak (No.33, $387 million) grew by 30%.

David Roth, Chairman of BrandZ, says: "Changes in the consumer landscape are impacting economic growth in the region. Businesses now understand the importance of increasing brand value. However, the challenge for local brands with global aspirations is to raise the profile of 'Brand Indonesia' and with it perceptions of quality and credibility. Customer experience has become as important as products and services. Brands must offer new and creative ways to cater for customers' needs and expectations, as well as raising the bar to differentiate their offer."

The BrandZ Top 15 Most Valuable Indonesian Brands 2019

Rank 2019	Brand	Category	Brand Value 2019 ($M USD)	Brand Value Change
1	BCA	Banks	13,050	3%
2	BRI	Banks	10,988	17%
3	Telkomsel	Telecom Providers	7,322	-17%
4	A Mild	Tobacco