Meet Hudson

The Traveler’s Best Friend Celebrates New Brand Identity - Seite 2

To marry purpose with promise, Hudson engaged global brand-strategy firm Siegel+Gale. Together, Siegel+Gale and Hudson developed a clear brand strategy, voice and visual identity that express Hudson’s journey from travel retail pioneers to travel experience leaders. The reimagined “H” logo and supporting brand identity capture Hudson’s culture and legacy while showcasing the company’s commitment to innovation—and to expanding opportunities for its clients.

“The task for our team was to evolve the Hudson brand so that it authentically expressed the company’s storied history and its innovative, future-focused approach to airport experiences,” said Howard Belk, co-CEO and Chief Creative Officer, Siegel+Gale. “Our fact-based process allowed us to identify what truly differentiates Hudson and what matters to the company’s clients and users. With this foundation, we built a new identity that communicates the company’s core strengths and unique culture—and embodies the qualities of a trusted friend.”

We’re Going Places Together

By satisfying travelers’ appetites and indulging their curiosity, Hudson owns its role as the “Traveler’s Best Friend.” Hudson delivers on all things travel: convenience, specialty, duty-free, and, now, an expanded food and beverage portfolio that includes healthy, fresh items for people on the go. Building on its proprietary grab-and-go “Traveler’s Best” line and franchise fan favorites, Hudson is expanding its reach to stimulate the palates of everyday travelers by offering a broad range of healthy and fresh on-the-go food and beverage items.

Delivering on this promise, Hudson recently signed an agreement to acquire the assets of OHM Concession Group, a leading F&B concessions operator in North America. The partnership with OHM adds notable culinary options to Hudson’s existing catalog of F&B concepts, bringing its portfolio to over 100 quick service and café concepts, full-service, fast casual, sports restaurants and fine dining locations across the United States and Canada. OHM’s well-known concepts, including Chick-fil-A, the Kitchen by Wolfgang Puck, Jamba Juice, Einstein Bros. Bagels and more, will provide consumers with a variety of go-to food and beverage options in travel hubs across North America.