General Cannabis Signs Purchase Agreement to Acquire SevenFive Farm - Seite 2

Forward-looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.   Such forward-looking statements include the following statements: the acquisition will both increase revenue and serve as an important foundational element of General Cannabis’ growth strategy; General Cannabis anticipates improving production and operations in the facility to approximately 300 pounds of flower per month; the cannabis cultivated at SevenFive will initially be sold on the wholesale market and, as General Cannabis adds retail operations, will be used to partially supply other dispensaries owned and operated by General Cannabis; General Cannabis can immediately add additional value through its cultivation consulting business, Next Big Crop, to improve production quantity and quality over existing levels; as General Cannabis adds dispensaries it intends to utilize the productive from this facility to supply those as well; the expectation that once the acquisition has been completed and integration has concluded, SevenFive Farm will generate over $5 million in annual revenue and have a positive contribution towards the Company’s EBITDA.  Any statements that are not statements of historical fact, such as the statements described above, should be considered forward-looking statements.  Some of these statements may be identified by the use of the words "may," "will," "believes," "plans," "anticipates," "expects" and similar expressions. General Cannabis has based these forward-looking statements on current expectations and projections about future events as of the date of this press release.  These forward-looking statements are not guarantees of future performance, conditions or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as a result of a number of factors, including that the pending acquisition may not be consummated and including those factors described from time to time in General Cannabis's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q under the heading "Risk Factors" and in subsequent filings with the Securities and Exchange Commission. General Cannabis undertakes no duty to update any forward-looking statements made herein.