NexTech AR and Poplar Partner To Bring AR To Major Brands

Partnership will bring WebAR technology and AR campaign creation platform to global brand advertisers

NEW YORK and TORONTO and LONDON, Feb. 10, 2020 (GLOBE NEWSWIRE) -- NexTech AR Solutions (the “Company” or “NexTech”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29), the industry leader in augmented reality, is pleased to announce a new partnership with Poplar (www.poplar.studio) that will allow Poplar to leverage NexTech AR’s cutting-edge WebAR technology, and NexTech AR to make use of Poplar’s brand new AR campaign creation platform.

“We are thrilled to become partners with NexTech AR, whose web-based 3D visualization tool will empower our global AR creator community and brand clients to produce app-less 3D and AR campaigns at scale, through the mobile browser,” said David Ripert, CEO and Co-Founder of Poplar ex-Head of YouTube Spaces, EMEA, at Google. “There is no question that AR is the future of retail, with 75% of people saying they expect retailers to offer an AR experience. In fact, AR try-on experiences using 3D models provide a 11 times higher likelihood for customers to make a purchase. This is why we are so excited to be working with NexTech AR to bring this 3D visualization technology to all our customers.”

Evan Gappelberg CEO of Nextech comments, “David has built Poplar into a leading AR company that has successfully launched a self-serve AR platform, created a community of developers and major brands activations. He continues, “We are super excited to partner as it gives us the opportunity to get in front of and leverage the major brands that use Poplars platform today.”

Poplar is the leading augmented reality creative platform that provides AR campaigns on-demand to top brands worldwide. Launched in September 2018, Poplar has already enabled the creation of over 100 AR marketing and advertising campaigns for music labels Universal Music, Sony Music, Warner Music, game publishers King, Wargaming, entertainment studios Warner Bros, Disney, Fox, NBCU, Viacom, the BBC, beauty & luxury brands L’Oréal, YSL, Puig Paco Rabanne and consumer goods/F&B Nestlé, eBay, Speedo, Oppo, RB, Bayer, Bacardi Jack Daniels, Pernod Ricard Absolut, Red Bull, among others.