TILT Holdings Subsidiary Blackbird Introduces Update to Online Cannabis Ordering Platform BlackbirdGo.com

Updated platform paves the way for advertising revenue and expanded B2C offerings

CAMBRIDGE, Mass., Feb. 27, 2020 (GLOBE NEWSWIRE) -- TILT Holdings Inc. (“TILT” or the “Company”) (CSE: TILT) (OTCQB: TLLTF), a foundational technology cannabis platform comprised of assets to support brands worldwide, announced today that its subsidiary Blackbird Holdings Corp. (“Blackbird”) will launch an updated version of BlackbirdGo.com, an online ordering platform for the cannabis industry that includes built-in loyalty and rewards redemption programs, custom content and the ability for retailers and brands to connect and engage with customers online and convert that engagement into revenue.

“This is another example of how we are leading the technology charge for the cannabis industry through our innovative assets and portfolio companies,” said Mark Scatterday, CEO of TILT Holdings. “We are excited to see another development from Blackbird, which has already successfully grown by providing technology and services products at every touchpoint in the global cannabis supply chain.”

Officially launching on February 29, BlackbirdGo.com includes Customer Retention Management software that enables brands and retailers to leverage data in order to drive sales through targeted advertising.

“We have been building a software and services ecosystem that aggregates and normalizes a vast amount of data throughout the supply chain,” said Tim Conder, President and Chief Operating Officer of TILT and Co-founder of Blackbird. “With this update to BlackbirdGo.com, we will now earn revenue for advertising, something we have been working towards for some time. We are excited to continue to help retailers and brands build their businesses by connecting them to consumers.”

BlackbirdGo.com now includes advertising capabilities for retailers that allows them to send targeted messaging and rewards to consumers using the platform and build tiered loyalty programs to encourage recurring purchases. Retailers are also able to pay to be featured based on their location and product offerings. Blackbird plans to make similar tools available to brands in the near future.

The update also adds more than 30,000 product pages to BlackbirdGo.com, increasing the discoverability of retailers’ menus through organic search. According to internal sales data, customers who shop online through Blackbird spend on average 50% more than when they shop in-store, making every additional touchpoint with a customer potential for revenue growth.