Correction

Danone’s Water Brands Launch ‘weactforwater’ to Pioneer a New Way to do Business - Seite 2

Secretary General of the Ramsar Convention on Wetlands, Martha Rojas Urrego, said: “Just three percent of the water on our planet is fresh and is mostly found in wetlands, which include lakes, rivers and aquifers.  Yet 35 % of the world’s wetlands have been lost since 1970 and they continue to disappear three times faster than forests. Acting to conserve and restore freshwater ecosystems is the only way to guarantee a future with water for all.  The Convention on Wetlands applauds Danone for launching WeActForWater and their efforts to conserve the world’s wetlands, watersheds and the precious biodiversity they contain.”

Ellen MacArthur Foundation CEO, Andrew Morlet, said: “The scale of the global challenges such as climate change, biodiversity loss, and pollution demand ambitious actions and businesses have a vital role to play. By taking a systemic approach Danone's WeActForWater strategy, which includes investments in reducing the use of virgin plastic in packaging, biodiversity preservation, and shifting to renewable energy, puts the circular economy into action. Integrating elements such as carbon neutrality targets and increased use of recycled materials into its business plan will further strengthen the business case for the transition to a circular economy. We are pleased to see Danone taking the lead by seeking to transform its business in this way.” 

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More detail on WeActForWater / Notes to Editors

             

1. Investing in the circular economy of packaging, keeping bottles in the loop and out of nature

• Packaging is essential to bringing water and its health benefits to people, and this needs to be done in the most responsible way.
• Danone’s water brands are accelerating its packaging transformation beyond plastic and single-use materials by
  • developing more reuse and refill solutions – almost half of Danone’s water brands’ volumes are already sold in reusable formats (mainly in Indonesia, Mexico and Turkey) and the aim is to accelerate the expansion of this to Western countries;
  • offering alternative packaging materials;
  • investing in new “enhanced” recycling technologies like Loop;
  • co-building highly efficient bottle collection systems in all countries where it operates, collaborating with government, industries and consumers to ensure no bottle is used only once.
• 2025 targets:
  • halving the amount of virgin PET used
  • reaching 50% recycled PET (rPET) use worldwide and 100% rPET across Europe (with evian’s bottles at 100% rPET worldwide)
  • achieving 100% recyclability (from 88% today)
  • AQUA in Indonesia collecting more plastic than it uses
• 2020 actions:
  • all Volvic’s products in Germany, all evian and Volvic small formats in France, and evian on-the-go products in the UK will be made from 100% recycled PET
  • launching new large formats (above 5L), which reduce the usage of plastic per liter by 20 to 40% and are made with 100% recycled PET
  • AQUA currently collecting more than 12,000 tons of plastic bottles per year through Recycled Business Units across Indonesia