JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile - Seite 2

Christophe Collet, S4M’s CEO, said: “S4M delivers advertising that drives more customers into stores. Combining our drive-to-store technology with JCDecaux’s global OOH network is going to help retailers get the most out of their advertising campaigns and achieve their business goals.”

François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “This partnership illustrates the great work our data division is doing in leveraging data to connect the online and offline worlds. S4M’s technical team has been a great partner to develop a value led solution adaptable to all types of advertiser, whether they operate locally or nationally. By rolling out this solution in 8 markets, it’s a proof point of JCDecaux capacity and ambition in terms of data.”

Key Figures for JCDecaux

• 2019 revenue: €3,890m
• Present in 3,890 cities with more than 10,000 inhabitants
• A daily audience of more than 890 million people in more than 80 countries
• 13,210 employees
• Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
• 1^st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
• JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
• JCDecaux is recognised for its extra-financial performance in the FTSE4Good index and the MSCI and CDP ‘A List’ rankings
• 1,061,630 advertising panels worldwide
• N°1 worldwide in street furniture (517,800 advertising panels)
• N°1 worldwide in transport advertising with more than 160 airports and 270 contracts in metros, buses, trains and tramways (379,970 advertising panels)
• N°1 in Europe for billboards (136,750 advertising panels)
• N°1 in outdoor advertising in Europe (636,620 advertising panels)
• N°1 in outdoor advertising in Asia-Pacific (260,700 advertising panels)
• N°1 in outdoor advertising in Latin America (69,490 advertising panels)
• N°1 in outdoor advertising in Africa (22,760 advertising panels)
• N°1 in outdoor advertising in the Middle East (15,510 advertising panels)

For more information about JCDecaux, please visit jcdecaux.com.