Rainbow Rangers Toys From Mattel’s Fisher-Price Debuts at Walmart Stores Nationwide, Walmart.com and Amazon

First Toys Based on Characters from Genius Brands International’s Hit Animated Children’s Series, Currently Airing on Nick Jr. with New Episodes in Production

BEVERLY HILLS, Calif., Aug. 03, 2020 (GLOBE NEWSWIRE) -- After four years of development and production, Genius Brands International, Inc. "Genius Brands" (NASDAQ: GNUS) announced today the debut of the first toys from Fisher-Price, a division of Mattel, Inc. (NASDAQ:MAT), for the hit original preschool series, Rainbow Rangers, now available at Walmart (NYSE:WMT) stores across the U.S., Walmart.com and Amazon.

The “Team Rainbow Rangers” multipack (MSRP: $24.99, ages 3+) features characters—Rosie Redd, Mandarin Orange, Anna Banana, Pepper Mintz, Bonnie Blueberry, Indigo Allfruit, Lavender LaViolette and Floof—from the popular Rainbow Rangers series, currently airing on Nick Jr. in the U.S., Nickelodeon Latin America, China’s CCTV and other key territories around the world.  Each unique and diverse character represents a superpower, including super strength, music power, animal whisperer, invisibility, super vision, super speed, micro-power!  The launch of the Rainbow Rangers’ toys will be supported by a comprehensive national advertising and promotional campaign, including television advertising, widespread social media and influencer programs, a customer appreciation initiative, new content, and more.

In addition to Mattel, current manufacturing partners producing product for mass retail and online for Rainbow Rangers include Distribution Solutions (DVDs), Bentex (apparel), MacMillan Publishing (books), Dynacraft (bicycles), Centric Brands (sleepwear), Handcraft (underwear), and Disguise (costumes and accessories).

“Over the weekend, we officially launched online the first Rainbow Rangers toy figures from Mattel’s Fisher-Price into the U.S. marketplace on Walmart.com, and Amazon, and we hear from customers that the product has appeared to be sold through but keep checking back! And, we launch in Walmart stores today, marking a significant step for Genius Brands in the growth of the brand!” commented Chairman & CEO Andy Heyward. “The Rainbow Rangers brand has all of the elements to potentially become a breakout hit and a huge business for Genius Brands.  A lot of our licensing/manufacturing partners feel the same way, which is why we have hundreds of product SKUs in virtually every category coming to retail across North America over the next 12 months.”