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     144  0 Kommentare Natura &Co beats market expectations and outperforms global CFT market driven by strong digital results

    Quarter also marked by launch of 2030 Sustainability Vision and R$2 billion capital raise to enable investments of R$400 million in digital and IT

    SÃO PAULO, Aug. 14, 2020 /PRNewswire/ -- Natura &Co's rapid pivot to online and digital platforms led to 225% growth in e-commerce sales, allowing the Group to outperform the global Cosmetics, Fragrance and Toiletries market in the second quarter. Consolidated sales stood at R$7.0 billion, down only 12.7% despite the unprecedented global impacts of the COVID-19 pandemic.

    The quarter also saw the launch of the Group's Commitment to Life, a comprehensive sustainability plan through 2030, further increasing Natura &Co's actions to tackle some of the world's most pressing issues, including the climate crisis and protecting the Amazon, the defense of human rights, ensuring equality and inclusion and embracing circularity and regeneration.

    And Natura &Co also successfully completed a R$2 billion capital raise in the quarter that will allow the Group to invest R$400 million in the coming six months in digital and IT, with further significant investments planned over the next four years.

    Roberto Marques, Executive Chairman and Group CEO of Natura &Co, declared: "Our continued efforts to accelerate the digital transformation of our businesses enabled us to largely offset store closures, ensure business continuity, and deliver market outperformance during a period in which much of the world faced continued lockdown measures. Every brand and business in the Group became truly omnichannel during the second quarter and—given the circumstances—helped deliver a robust and competitive overall performance, both in terms of sales and EBITDA.

    "To further develop our omnichannel model, we will continue making significant investments in digital and IT thanks to our successful capital raise, and I'm also delighted to announce two strategic partnerships, one with Vayner Media, a global powerhouse in social media, which will include digital support for the Avon brand relaunch, and another with Singu, a leading Brazilian digital platform for at-home beauty services.

    "We also took a major step in advancing our purpose-driven vision to business this quarter by launching our 2030 sustainability plan. Today more than ever, Natura &Co's trailblazing approach combining economic, social and environmental performance is an absolute imperative."  

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    Natura &Co beats market expectations and outperforms global CFT market driven by strong digital results Quarter also marked by launch of 2030 Sustainability Vision and R$2 billion capital raise to enable investments of R$400 million in digital and IT SÃO PAULO, Aug. 14, 2020 /PRNewswire/ - Natura &Co's rapid pivot to online and digital platforms led …