L Brands Announced Leadership Appointments at Bath & Body Works - Seite 2
About Deon Riley:
Deon Riley is a strategic HR business partner and executive coach with experience in large, growth-focused, merchant- and brand-driven organizations, across the consumer goods, retail and
manufacturing sectors. She joins Bath & Body Works from Ross Stores, where she has spent the past eight years, most recently as the Group Senior Vice President of HR, culture and diversity and
inclusion, with responsibility across home office, stores, supply chain, distribution centers and technology, supporting more than 70,000 associates. Prior to Ross, she held HR leadership roles at
Abercrombie & Fitch, where she established a field HR team from the ground up and managed global mobility, compliance and all HR protocols related to international expansion to more than 20
countries. She started her career in sales with United Technologies Corporation, before growing her HR career at PepsiCo.
About Chris Cramer:
With L Brands for 19 years and the last 15 of those at Bath & Body Works, Chris Cramer has held brand roles from Chief Financial Officer to leading Merchandise Planning and Allocation and, most
recently, led Bath & Body Works’ direct business. Cramer has been instrumental in the growth of the online channel during the past three years, taking the business from $450 million in sales to
more than $1 billion.
About Danielle Demko:
Danielle Demko most recently was Senior Vice President of Merchandise Planning and Allocation for body care. Prior to that, she led home fragrance planning and allocation as the category doubled in
volume. Demko has served in increasingly larger roles Merchandise Planning and Allocation and financial strategy during the past 16 years with the brand. She started her career in investment
banking.
About George Arenschield:
With 26 years in the enterprise and the last 13 at Bath & Body Works, George Arenschield is a home-grown leader with deep planning and allocation expertise, including having held the senior
role in finance and planning for the online channel. Arenschield architected the path to grow candles to $1 billion in 2019, and has helped nearly double the soap and sanitizer category this year.
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About Ron Ford:
Ron Ford has held increasingly larger leadership roles in the Bath & Body Works stores organization for the past 17 years. He has demonstrated connectivity with sales associates at all levels
and a track record of developing talented field leaders. Ron and his team have sucessfully opened more than 850 remodeled or new stores, and the fleet has delivered a 7 percent compounded sales
growth rate since 2015, while building an incredibly strong relationship with our customers.