TAAT Prepares to Expand into Canada by Partnering with a British Columbia Life Sciences Firm to Develop and Distribute TAAT Products - Seite 2

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The Company has partnered with CLC on an exclusive basis to develop and distribute TAAT in Canada (population 37.59 million), where considerable interest from smokers aged 21+ already exists for TAAT despite no product marketing having been conducted outside of the United States

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To develop TAAT for the Company in Canada, CLC intends to source high quality and toxin-free biomass which is suited to the ideal composition of the Beyond Tobacco base material. CLC has already identified multiple local growers who can supply these raw materials for this purpose.

TAAT Chief Executive Officer Setti Coscarella commented, “We are very pleased to have partnered with CLC, giving us the opportunity to bring TAAT to legal-aged smokers in Canada, many of whom have shown great enthusiasm about the product. During my time in the tobacco industry, it was widely known that Canada was an exceptionally complex region in which to do business because of challenging regulations. Likewise, for products such as TAAT which utilize hemp, the licensing requirements frequently represent a barrier to entry, often requiring products to be made or distributed through a Licensed Producer such as CLC. We have contemplated several international markets to which TAAT could expand first, and I believe that Canada is the ideal play based on the existing interest we already have from legal-aged smokers across Canada, a positive relationship with CLC to develop and distribute the product on our behalf, and a marketplace where the affordable price point of TAAT adds to its value proposition as a better choice.”

Sources

1 - https://www.statista.com/statistics/488752/forecasted-market-value-of- ...

2 - https://www.lung.ca/lung-health/lung-info/lung-statistics/smoking-and- ...

3 - https://www.statista.com/statistics/449041/price-of-200-cigarettes-by- ...

On behalf of the Board of Directors of the Company,

TAAT LIFESTYLE & WELLNESS LTD.

“Setti Coscarella”

Setti Coscarella, CEO and Director

For further information, please contact:

TAAT Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[e-mail]