Enthusiast Gaming to Acquire Icy Veins, Expanding its Owned and Operated Platform - Seite 2

“We are proud to have grown Icy Veins into one of the largest Activision Blizzard fan communities and that our audience has come to know us for great news and guides to help them become better gamers,” commented Vlad-Matei Mladin, Co-Founder and General Manager of Icy Veins. “Enthusiast Gaming is the leader in video game and esports communities and we are excited to leverage its fan flywheel model to take Icy Veins to new heights.”

Enthusiast Gaming’s buy and build strategy has been developed over the past five years. The Company has been increasing its mix of owned and operated properties on its platform and the acquisition of Icy Veins, furthers this mission in a meaningful way raising its web properties mix to 44% owned based on viewership. Owning more of its audience is important to retain and grow margins and unlock new revenue streams.

“I would like to welcome the Icy Veins team to the Enthusiast Gaming family and look forward to unlocking the many identified growth opportunities which will drive revenue and margin growth,” commented Adrian Montgomery, CEO of Enthusiast Gaming. “We continue to evaluate additional opportunities from within our platform and existing relationships, to aggressively grow our ownership of valuable video game fan communities and audiences.”

About Enthusiast Gaming

Enthusiast Gaming (TSX: EGLX)(OTCQB: ENGMF)(FSE: 2AV) is building the world’s largest social network of communities for gamers and esports fans that reaches over 300 million gaming enthusiasts on a monthly basis. Already the largest gaming platform in North America and the United Kingdom, the Company’s business is comprised of four main pillars: Esports, Content, Talent and Entertainment. Enthusiast Gaming’s esports division, Luminosity Gaming, is a leading global esports franchise that consists of 7 professional esports teams under ownership and management, including the Vancouver Titans Overwatch team and the Seattle Surge Call of Duty team. Enthusiast’s gaming content division includes 2 of the top 20 gaming media and entertainment video brands with BCC Gaming and Arcade Cloud, reaching more than 50MM unique viewers a month across 9 YouTube pages, 8 Snapchat shows and related Facebook, Instagram and TikTok accounts. Its 100 gaming-related websites including The Sims Resource, Destructoid, and The Escapist collectively generate 1.1 billion page views monthly. Enthusiast’s talent division works with nearly 1,000 YouTube creators generating nearly 3 billion views a month working with leading gamer talent such as Pokimane, Flamingo, Anomaly, and The Sidemen. Enthusiast’s entertainment business includes Canada’s largest gaming expo, EGLX (eglx.com), and the largest mobile gaming event in Europe, Pocket Gamer Connects (pgconnects.com). For more information on the Company visit enthusiastgaming.com. For more information on Luminosity Gaming visit luminosity.gg.