SurveyMonkey Launches AI-Powered Brand and Industry Tracking Solutions to Provide a More Agile Approach to Market Research

The new solutions empower marketing, research, and financial services professionals to uncover timely insights fast and keep up with the pace of change

SAN MATEO, Calif., April 13, 2021 (GLOBE NEWSWIRE) -- SurveyMonkey (Nasdaq: SVMK), a leader in agile software solutions for market research, customer experience, and survey feedback, today announced the availability of SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker, two new solutions that enable brands and financial services firms to continuously monitor shifts in market perception and quickly react to fuel growth. Digital transformation, the onset of the pandemic, and rapidly changing buyer behavior have accelerated the pace of change in business so much that traditional market research firms are unable to provide the same value they once did. SurveyMonkey’s latest tracker offerings use technology to deliver always-on insights that help organizations win in hypercompetitive markets.

SurveyMonkey Market Research Solutions allow researchers and finance professionals to gather proprietary data on-demand from over 144 million respondents globally. SurveyMonkey Brand Tracker and SurveyMonkey Industry Tracker use robust AI and machine learning capabilities to make it easy to launch methodologically-sound trackers, monitor industry and brand performance, and uncover business-changing insights at a fraction of the time and cost of traditional agencies. The technology paired with SurveyMonkey’s Expert Services team enables a flexible delivery model that provides the right level of service to meet each organization’s unique needs without the overhead cost or extended timelines of agencies.

SurveyMonkey Brand Tracker enables companies to continuously measure brand performance, including tracking behavior trends and consumer habits across multiple markets, assessing campaign effectiveness, and conducting competitive analysis. The Brand Tracker uses technology to make it even easier for organizations to deploy one of the most valuable use cases for brands already running agile market research with SurveyMonkey Market Research Solutions. Leading sustainable footwear and apparel brand Allbirds relies on the solution to run timely surveys on-demand at a fraction of the cost of their previous agency. Instead of receiving quarterly reports produced by a third party, Allbirds uses Market Research Solutions to continuously monitor its brand health in key markets, collecting more than 14,000 responses each year. Prior to entering a new market, Allbirds also runs studies to establish baseline brand awareness, understand how local consumer segments perceive the brand, and identify what people expect to pay for their products in that area.