lululemon Delivers on its Impact Agenda Commitments with Two New Sustainability Initiatives Launching in May

lululemon athletica inc. (NASDAQ:LULU) today announced two new initiatives that underscore lululemon’s commitment to its Impact Agenda and deliver on its future-facing commitments toward sustainability: lululemon Like New, the brand’s first-ever recommerce program, and Earth Dye, a new, limited-edition collection made with earth-friendly dyes, both launching this May. The new initiatives are the latest efforts from the brand under its Be Planet pillar, which is focused on making products that are better in every way for people and the planet.

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Earth Dye is a new, limited-edition collection of products that features casual, easy-to-wear styles made with lower-impact dyes upcycled from the waste of oranges, beets, and saw palmetto trees sourced from the agricultural and herbal industries.(Photo: Business Wire)

“lululemon is actively working to help create a healthier future, and we are focused on meeting the goals detailed in our Impact Agenda, including making 100 percent of our products with sustainable materials and end-of-use solutions by 2030,” said lululemon CEO Calvin McDonald. “Our lululemon Like New and Earth Dye initiatives are both meaningful steps towards a circular ecosystem and demonstrate the sustainable innovation underway in product development and retail.”

Released in Fall 2020, lululemon’s Impact Agenda marked the brand’s stake in the ground toward an equitable, sustainable future, and outlined its vision to minimize environmental impact and contribute to a better world. Developing products with sustainable materials and end-of-use solutions are central to the multi-year strategy.

lululemon Like New is a creative and regenerative guest model, and one way the brand is extending the life of product that has been designed to last. lululemon also continues to innovate better materials. The lower impact dyes featured in the new Earth Dye collection follow the introduction of solution-dyed nylon, as well as recycled polyester and FSC (Forest Stewardship Council) certified rubber materials, among others. lululemon is a founding member of the Mylo Consortium as well, a group of forward-thinking global companies focused on contributing to a more sustainable future for fashion. Mylo is a sustainable alternative to leather made from renewable mycelium.