TAAT Launches Beyond Nicotine Initiative in Light of Impending Federal Anti-Nicotine Regulations to Drive Awareness of TAAT Nicotine-Free Alternatives to Tobacco Cigarettes - Seite 2

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The Beyond Nicotine initiative will consist of moderate revisions to the Company’s messaging in its materials and communications and potentially campaigns through various media channels (e.g., online, digital out-of-home, point of sale) which would broadcast the Beyond Nicotine slogan to smokers aged 21+ in the United States. As of Thursday, April 22, 2021, the Company has updated certain parts of its consumer-facing website to include Beyond Nicotine messaging. Furthermore, TAAT has started producing promotional graphics built around Beyond Nicotine, which the Company intends to strategically place and distribute throughout the tobacco marketplace in light of these potential regulatory changes in the United States relating to nicotine.

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TAAT CEO Setti Coscarella commented, “This announcement from the Biden administration alters the landscape in which we operate as smokers 21+ in the United States will no longer be thinking of nicotine as just something they might be considering leaving behind, but rather something they would soon have no choice but to reduce their intake of at a bare minimum. For several months now, I have been saying how the lack of nicotine in TAAT products is one of our best selling points because nicotine is objectively a useless drug. Indeed, tens of millions of smokers aged 21+ in the United States can currently choose between a ‘full-nicotine’ tobacco cigarette or a nicotine-free alternative such as TAAT. However, it is very possible that later in 2021 the former option may not exist. Smokers aged 21+ now have the opportunity to try, and perhaps switch to TAAT and experience the difference that can be had by forgetting about nicotine and keeping the sensations they enjoy. We therefore expect Beyond Nicotine to be an important element of our brand in 2021 as the U.S. tobacco industry prepares to potentially take on an unprecedented shift, which we hope to be able to capitalize upon by providing smokers aged 21+ a better and nicotine-free choice.”