Groupon Chooses Teradata Vantage on AWS to Gain Greater Business Insights Across their Ecosystem

Teradata (NYSE: TDC), the connected multi-cloud data platform company, today announced that Groupon is moving its on-premises data warehouse to Teradata Vantage in the cloud – delivered as-a-service, on Amazon Web Services (AWS). Continuing its established relationship with Teradata, Groupon selected the company’s cloud offering to modernize their data analytics ecosystem so they can focus their resources on creating business value, rather than managing IT infrastructure.

Groupon is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For customers, this means giving them an amazing selection of experiences at great values. For merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world. With approximately 30 million active customers* and more than 1.5 billion groupons sold, Groupon remains one of the leading destinations for local experiences.

“As part of our ongoing work to modernize our technology stack, we knew we wanted to leverage the cloud for our data analytics platform,” said John Higginson, Chief Technology Officer, Groupon. “It wasn’t just the flexibility, agility and cost optimization, it was about unlocking business value by giving our partners – in marketing or sales or inventory or finance – the tools and the information they need to drive their parts of the business forward.

“We strongly considered moving to a different cloud data platform, but it became clear that the effort would require us to start from scratch and do a massive rebuild. There is a real opportunity cost to doing a technology transition like that and for Groupon, it wasn’t a great trade-off. We realized that our fastest and lowest-risk path to the cloud, with minimal downtime and proven stability at scale, was to continue with the Teradata family of products and move into Teradata Vantage on AWS.”

With Vantage delivered as-a-service on AWS, Groupon can take advantage of the cloud’s elasticity and scalability without sacrificing the performance and speed of the Vantage platform, particularly when managing mixed workloads. By integrating and optimizing their data analytics ecosystem in the secure and stable environment that Vantage provides, Groupon will be able to quickly generate mission-critical results, specifically in their key focus areas of finance and marketing. Teradata applications are integral to the healthy functioning of Groupon’s business, including Sarbanes-Oxley reporting as well as sales and marketing analytics, and they rely on Vantage’s unified data foundation to ensure the data is clean, governed, secured and trustworthy.