Diversification is now considered just one of several ways to mitigate portfolio risk. While 90% want to maintain a balanced and diversified portfolio, 85% of HNW clients prefer to
invest principally in companies they know and trust. Similarly, three-quarters are seeking stocks in companies that have strong ethics.
72% of investors are interested in learning more about responsible investing. Millennials are paying more attention to operational and reputation risk, demanding company insights
on supply chain practices, labor treatment, and carbon emissions. Gen-X and Baby Boomers (aged 55-75) are more focused on governance insights, such as management profiles, executive pay, CSR
efforts, and even political contributions.