Athletes’ Impact Beyond the Field Takes Centre Stage in P&G’s Newest Olympic and Paralympic Games Campaign

Procter & Gamble (NYSE: PG) today launched its Olympic and Paralympic Games Tokyo 2020 campaign inspired by the many Olympic and Paralympic athletes who are stepping up to take action for good, making a positive difference in their own communities and the world. These athletes are the focus in the latest chapter of the company’s worldwide “Lead with Love” consumer campaign, which unites P&G’s longstanding Citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability. With the latest iteration of this campaign, P&G, in partnership with the International Olympic Committee (IOC), is using the Olympic and Paralympic Games platform to celebrate and inspire acts of good.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210511005752/en/

Supporting Athletes On and Off the Field Takes Centre Stage in P&G’s Olympic and Paralympic Games Tokyo 2020 Campaign (Photo: Business Wire)

Launched today, the short film “Your Goodness is Your Greatness” celebrates athletes who show their goodness on and off the field of play. Narrated from the perspective of proud parents, the film features Olympic and Paralympic athletes who are leading with love and showing the world that the true measure of greatness is goodness.

“Over the past decade, we have been honoured and humbled to tell the stories of amazing athletes and the families who’ve supported them on the journey to their Olympic and Paralympic dreams,” said Geraldine Huse, President, P&G Canada. “When those dreams were put on hold in 2020, we were inspired by the incredible athletes who put aside their own disappointment and instead stepped up to serve their communities. By putting others above themselves and lending their time, talent, and resources to help those in need – these accomplished athletes show that their goodness is their greatness.”

“Your Goodness is Your Greatness” builds upon the iconic “Thank You, Mom” campaign and includes a call to action to “lead with love” through acts of good. The film will appear in full form digitally or in short form on television in Canada and more than 15 countries. It can be viewed by visiting www.pggoodeveryday.com/Olympics.

Athletes for Good Fund Recipients Announced

P&G, the IOC, and the International Paralympic Committee (IPC) are proud to announce the 52 recipients of the Athletes for Good Fund. After seeing the amazing stories of athletes doing good in the world, P&G was inspired to take action to encourage even more positive change. Totaling more than USD $500,000, the Athletes for Good Fund celebrates and fuels the work of Olympic and Paralympic athletes and hopefuls who are partnering with charitable causes around the world and serving their communities in the areas of Community Impact, Equality & Inclusion, and Environmental Sustainability.