Sephora China Launches Beijing TaiKoo Li Sanlitun Flagship Store, Fusing Contemporary Art and Modern Digital Technologies to Unleash Beauty Power - Seite 2

The "Algorithmic Blossom" also inspired an array of makeup surprises. The renowned Chinese makeup artist Mao Geping has customized an exclusive peach blossom makeup look for this store, featuring floral eye makeup design. Sephora Beauty Pass members can make appointments via Sephora official WeChat account and access to this exclusively complimentary look in a 20-minute Beauty Play session during the store's grand opening. Inspired by the blossom, MARIE DALGAR COLOR STUDIO offers a limited collection tailor-made for the new store, with the artwork "Algorithmic Blossom" blooming on the packaging.

The very first Sephora Hair Bar in China also debuted in the TaiKoo Li Flagship Store, providing precise and professional scalp treatment and hair solutions. Moreover, Sephora's new home fragrance category was launched for the first time.

In the store, customers can not only treat themselves, but also pamper friends and family. The TaiKoo Li Flagship Store has crafted a special beauty gifting zone, where customers can effortlessly choose from gift packs to express their warmest care and best wishes to their loved ones with a sense of ritual.

As the famous one-stop shopping destination for fragrance, Sephora unveiled the upgraded Fragrance Studio 2.0 on the basis of big data algorithms, color psychology and somatosensory interactive technology. When finishing the fun psychology test, guests can discover their perfect match in fragrance. The store also unveils the first-ever Sephora Fragrance Buyer Zone, where you can catch up with the latest fragrance trends and unlock diverse popular perfume brands and niche products only at Sephora.

Also to be mentioned here is Sephora Beauty Pass, the retailer's member club in China, which has been upgraded with brand new benefits for fans recently. Available now through May 21, Sephora Beauty Pass members are entitled to exclusive privileges in the TaiKoo Li Flagship Store. Grand opening gifts, gift with purchases, double points and other benefits are waiting to be discovered.

"Sephora has been committed to breaking boundaries and bringing diverse forms of beauty to Chinese consumers. The TaiKoo Li Flagship Store is another successful practice of our retail innovation," said Maggie Chan, Managing Director of LVMH - Sephora Greater China. "Therefore, we welcome consumers to this space we created integrating art and technologies seamlessly, to discover their own power of beauty."

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