MINI USA and MINI Financial Services Enable Dealers to Facilitate End-to-End Online Shopping Experience with Launch of MINI Anywhere Online Retail Platform - Seite 2

MINI Anywhere is also unique in that it represents a true one-stop solution from the OEM and captive finance company to seamlessly and transparently bring more purchase options to our MINI customers and fans.

“Partnering with MINI USA and Otoz to bring customer-centric solutions and ease of doing business with us is paramount,” said Stefan Christman, General Manager, Sales & Marketing, MINI Financial Services. “MINI Anywhere gives us the validation we need to sell cars online while also maintaining strong credit and access to the most attractive interest rates for our customers and prospects.”

Flipped Financing
The launch of MINI Anywhere comes less than 2 years after MINI USA and MINI Financial Services teamed up to create Flipped Financing, an innovative vehicle financing program that helps MINI dealers put consumers at the heart of an easier and simplified purchase experience. With Flipped Financing, all approved credit applicants receive one fully transparent interest rate - as advertised, up-font and without any surprises. At the same time the program creates a straightforward and clear-cut purchase process that eliminates the need for potentially lengthy negotiations or hassle for both the customer and the dealer.  MINI Anywhere is the perfect complement to Flipped Financing, bringing the MINI consumer purchase options and flexibility through digital tools that are secure, transparent, and simple.

The MINI Anywhere e-commerce program is currently in its pilot phase and is now being rolled out to select dealers in California.  A further expanded rollout to dealers in other markets will continue over the next few months.

The consumer survey commissioned by MINI USA additionally found that 74% of consumers surveyed plan to continue current online shopping habits/preferences post pandemic. 42% of consumers surveyed also said pricing/finance ranked most important when deciding on a vehicle purchase.

Survey methodology
The General Population survey was conducted by Engine’s CARAVAN among a sample of 1,005 adults comprising 503 men and 502 women 18 years of age and older on behalf of MINI USA. This survey was live from June 4-6, 2021.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 115 MINI passenger car dealers. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of five unique vehicles.