Global SaaS Market Recovering from Pandemic Slump as Enterprises Renew Digital Initiatives - Seite 2

The report also sees mobile app personalization as a key trend for SaaS providers looking to offer superior user experience, with integrated machine learning and artificial intelligence to deliver greater insights via mobile dashboards.

While the SaaS market has a growing number of players, including small niche providers, industry consolidation to increase scale is expected to continue, the report says. Nearly all companies covered in the report have acquired smaller vendors in the last three years. When considering SaaS providers, customers should consider the chances of the company being acquired and be mindful of support options, ISG says.

The 2021 ISG Provider Lens Enterprise Application-as-a-Service Platforms report for the global market evaluates the capabilities of 33 providers across three quadrants: Human Capital Management, Enterprise Resource Planning and Customer Relationship Management.

The report names Microsoft Dynamics 365 and Workday as Leaders in two quadrants each. It names Infor, Oracle CX Suite, Oracle ERP Cloud, Oracle HCM Cloud, Salesforce, SAP Customer Experience, SAP S/4HANA, SAP SuccessFactors, Ultimate Kronos Group (UKG) and Zendesk as Leaders in one quadrant each.

In addition, Unit4 is named as a Rising Star—a company with a “promising portfolio” and “high future potential” by ISG’s definition—in two quadrants, while Zoho is named a Rising Star in one quadrant.

The 2021 ISG Provider Lens Enterprise Application-as-a-Service Platforms report for the global market is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens Research

The ISG Provider Lens Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.