General Assembly Brings Elevated Frozen Pizza Experience to Organic Garage

General Assembly Holdings Limited (the “Company” or “GA Pizza”) (TSXV: GA), a Toronto pizza restaurant-turned-omnichannel consumer packaged goods (“CPG”) brand, today announces that its premium, naturally leavened frozen pizzas are now available at Organic Garage (“Organic Garage” or TSXV: OG, OTCQX: OGGFF, FRA: 9CW1), one of Canada’s leading independent organic grocers.

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Organic Garage provides healthy, affordably-priced food in fun and engaging grocery stores in the Greater Toronto Area. It only sells natural and organic products that meet strict guidelines set out in its Dump It List—a commitment to quality that mirrors GA Pizza’s own.

“GA Pizza's naturally leavened, freshly-frozen pizzas are perfect for Organic Garage customers,” said Matt Lurie, CEO of Organic Garage. “Our companies share similar values and community-based origins. We're excited to partner with a boundary-pushing brand that uses healthier alternatives and premium ingredients to create pizzas that we can be proud to offer in our stores.”

Organic Garage shoppers can now fill their carts with seven chef-designed frozen GA Pizzas, each of which can be perfectly baked in seven minutes.

Organic Garage is driving awareness about GA Pizza’s debut in its freezers with a targeted range of promotional efforts, including social media and prominent inclusion in its popular UnFlyer.

The partnership is the first to be announced since GA Pizza secured a national distribution deal with UNFI Canada late last year, and marks the latest milestone in GA Pizza’s rapid evolution as a retail-focused CPG brand. GA Pizzas are currently available in more than 100 grocery stores—a number that is expected to grow rapidly as more shoppers get hooked on a faster, easier, more delicious frozen pizza experience.

“As we scale our presence in grocery stores across Canada, we were immediately attracted to Organic Garage since their customers are exactly who GA Pizza is targeting with our natural leavened frozen pizza line,” said Ali Khan Lalani, Founder and CEO of GA Pizza. “We are each obsessed with meeting growing customer needs for high-quality, delicious food, made from natural and healthier ingredients.”

About GA Pizza

GA Pizza (TSXV: GA) began its life as a fast-casual pizza restaurant in the heart of Toronto. Four years later, we also offer a freezer-to-table consumer packaged goods line and a revolutionary direct-to-consumer eCommerce experience—not to mention a pizza box with more than one pizza in it. Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us in your freezer or visit gapizza.com for more information.