DGAP-News

AlphaPet Ventures acquires leading UK pet food brand Arden Grange to accelerate its internationalization

DGAP-News: Alphapet Ventures GmbH / Key word(s): Takeover/Expansion AlphaPet Ventures acquires leading UK pet food brand Arden Grange to accelerate its internationalization (news with additional features) 17.02.2022 / 14:00 The issuer is solely responsible for the content of this announcement. AlphaPet Ventures acquires Arden Grange in UK and wins CVC as debt financing partner

Munich, February 17^th 2022:

AlphaPet Ventures, the leading technology-driven brand platform for premium pet food in Europe, has announced the acquisition of Arden Grange, a leading premium pet food brand in the United Kingdom. The takeover strengthens AlphaPet's ambition to establish itself as a leading Pan-European player serving over 200 million healthy meals for pets in 2022.

AlphaPet Ventures GmbH stands for the digitalization of the pet market as well as the successful brand building and multi-channel distribution of premium pet food. AlphaPet's brands include Wolfsblut, Wildes Land, Müllers Naturhof, PRIMUM and other premium pet food brands. The acquisition of the UK brand Arden Grange strengthens the AlphaPet brand portfolio with another premium brand and is a big step towards further internationalizing the AlphaPet platform.

Arden Grange is one of the leading UK brands in the premium dog food segment and pioneered the category as a species-appropriate dog food brand in the UK more than 25 years ago. Arden Grange enjoys great popularity, especially in England. Premium pet food consumers appreciate the high quality of the products, which is exactly what the Arden Grange brand stands for with its claim "nutrition without compromise".

In addition to the existing equity investors capiton, Reimann Investors and Venture Stars, CVC is providing debt support for this and other acquisition financings of AlphaPet Ventures.

AlphaPet Ventures and Arden Grange are linked primarily by their focus on healthy pet food. While AlphaPet is strongly positioned in online sales and generates over 50% of its sales directly to end customers (D2C), Arden Grange shows a huge potential to increase its currently low share of D2C sales. Following the acquisition of Arden Grange, the brand will be further developed independently under the umbrella of AlphaPet Ventures, sales in the UK will be supplemented by AlphaPet's digital expertise, and international sales of the brand in DACH will be expanded via AlphaPet's subsidiary Premium Pet Products GmbH and its offline sales team.