DGAP-News

AlphaPet Ventures acquires leading UK pet food brand Arden Grange to accelerate its internationalization - Seite 2

With the acquisition, AlphaPet further strengthens its position as a leading digital premium pet food platform with strong multi-channel distribution and positions itself as a strong player in the European market with projected sales of over EUR 150m in 2022.

Marco Hierling, Founder and Managing Director of AlphaPet Ventures, on the acquisition: "Arden Grange is a strong and well-positioned premium brand for which we see great potential not only in the UK but also in DACH. Above all, we can make a good contribution to the further growth of the brand through our digital know-how, direct end-customer access as well as through our sales team in DACH with access to over 13,000 points of sale. With the acquisition of Arden Grange, we strengthen our position as the leading digital brand platform for premium pet food in Europe. We are building on the existing and long-standing supplier and customer relationships in the UK and look forward to expanding these further in the coming years."

Wendy Stephens, founder of Arden Grange: "Together with my late husband, Graham, we founded the Arden Grange brand 25 years ago to counter the dog food offerings of the big manufacturers with a high-quality nutritional dog food. The claim of Arden Grange shows this clearly, 'nutrition without compromise', and we have always remained faithful to this. This has enabled us to build up a large and loyal group of customers in the UK and win them over to our brand." Emma Stephens, daughter of Wendy Stephens and Director of Arden Grange, says: "The high quality and innovative recipes have enabled us to successfully establish the brand in the premium market and make it one of the most popular dog food brands in the UK. Through the team at AlphaPet, I see great potential in further building the brand, not only nationally but also internationally. I am convinced that together we can fully realise the potential of Arden Grange."

Christoph Karbenk, Partner at capiton: "We support medium-sized companies in the implementation of their growth targets. We see great potential in the combination of AlphaPet, a digital and strong growing company, and the strong brand Arden Grange, which is excellently positioned in the UK. We are pleased to support AlphaPet's long-term success and are happy to support already the second acquisition."