Digital Enterprise Show unveil former President Barack Obama as one of our keynote speakers of 2022 conference in Málaga

The 44th President of the United States will participate in the Digital Business World Congress

DES2022 will take place in Malaga from 14 to 16 June and will gather more than 12,000 congress participants, 500 international experts and 300 exhibiting organizations

MADRID, May 19, 2022 /PRNewswire/ -- President Obama, will participate in a Moderated Q&A Conversation the keynote speaker at the sixth edition of the leading international forum on innovation and digital transformation, DES - Digital Enterprise Show 2022, which will take place for first time in Malaga from 14 to 16 June. DES 2022 will gather more than 12,000 congress participants and whose purpose is to promote the digitalization of companies and administrations in order to increase their competitiveness and boost economic and social development.

Under the slogan "Reimagine Business", more than 500 experts from around the world will share their strategies, knowledge and success stories of applying technology to different sectors at the Digital Business World Congress, the leading conference on digital transformation that will be held within the framework of DES2022. In total, there will be more than 250 hours of presentations in a content agenda that is completed with six vertical forums focused on different industries (industry 5.0, retail and logistics, health, smart cities, banking, and tourism and hospitality) and agendas focused on each professional profile (CEOs, CIOs, CMOs, CDOs, CFOs and Human Resources).

Among all the sessions that will carry out at the Digital Business World Congress, one of the most important for attendees and for the entire city of Malaga will undoubtedly be the one led by the 44th President of the United States of America, Barack Obama. The conversation will be in charge of inspiring and motivating general managers, CEO'S and senior executives of well-known international companies so that they can face the economic, social and technological challenges that have recently burst into our system.

President Obama took office at a moment of crisis unlike any America had seen in decades – a nation at war, a planet in peril, the American Dream itself threatened by the worst economic calamity since the Great Depression.  And yet, despite all manner of political obstruction, Obama's leadership helped rescue the economy, revitalize the American auto industry, reform the health care system to cover another twenty million Americans, and put the country on a firm course to a clean energy future – all while overseeing the longest stretch of job creation in American history.