NETGEAR Extends Commitment to NFT Creators and Collectors by Joining SuperRare DAO

NETGEAR, Inc. (NASDAQ: NTGR), the leading provider of award-winning connected products designed to simplify and improve people's lives, today announced a partnership with SuperRare, the pioneering marketplace for unique NFT artwork. NETGEAR will join the SuperRare DAO to help develop a licensing and royalty model for displaying NFTs on digital displays. The licensing model, which supports the showcasing of curated SuperRare collections on the Meural platform, strengthens a vision both companies share to create new ways to interact with digital art, culture and collections.

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NETGEAR's Meural Canvas II featuring Nocturnal, an NFT artwork from SuperRare artist giantswan. (Photo: Business Wire)

Investing in the Future of Digital Art

The acquisition of $RARE tokens and participation in the SuperRare DAO signals the start of a new era for NETGEAR and a doubling down on its commitment to creating a new model for digital art. Its involvement in the SuperRare DAO is designed to shape the future of decentralized curation, community organizing and artist empowerment.

Empowering artists

Meural by NETGEAR was founded on the belief that thoughtful use of technology could transform access and discovery of visual art and make it part of people’s daily lives. The platform, made up of a distinctive WiFi-connected digital canvas, Meural Art Library (the world's largest streaming library of art and photography), smartphone app and web portal was developed to engage new audiences in digital art while creating additional revenue streams for creators.

NFTs are now enabling the promise of the digital art world. “By introducing digital scarcity to art and collectibles, NFTs and blockchain technology have granted new economic and creative powers to digital artists. NETGEAR supports this exciting development, and is committed to working alongside creators, collectors and enthusiasts to forge a licensing model that reflects their interests,” said Poppy Simpson, senior product & content manager for NETGEAR’s Meural product line. “Working with SuperRare Labs to develop a licensing framework that the RARE community can support feels like a spiritual alignment between our brands to build a broader, more diverse art and curation eco-system.”