lululemon Studio, a New Fitness Platform, Launches on October 5th

lululemon athletica inc. (NASDAQ: LULU) today unveiled lululemon Studio, a new service connecting members to the most dynamic fitness content, community and products—at home, in person and on the go. lululemon Studio will launch on October 5^th and will be accessible through the lululemon Studio Mirror, app and in-person experiences. The platform builds upon more than 10,000 on demand and live-streamed classes that have been available with a MIRROR subscription, and adds a breadth of content from some of the most notable fitness and wellness partners across North America.

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Today in New York, lululemon revealed lululemon Studio, a new fitness platform, launching on October 5th. (Photo: Business Wire)

lululemon Studio members will have access to some of the most sought-after studios online and in person from AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix. Members will be able to stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations, in addition to receiving discounts on lululemon product, early access to lululemon events, and more.

“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America. lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both,” said Nikki Neuburger, Chief Brand Officer, lululemon.

The new programming and partnerships speak to lululemon’s success building community and innovating fitness experiences in line with consumers' changing needs, and marks the next chapter for MIRROR as it evolves to become part of lululemon Studio.

“MIRROR has always been one of the most flexible platforms that can adapt to changing fitness trends. With lululemon Studio, we’re expanding our offering to solve for our guests’ needs, extending our relationships with new studio partners and our ambassadors to add hundreds of hours of content in one place, while providing access to in-person studio classes for the ultimate hybrid experience,” said Michael Aragon, Chief Executive Officer, lululemon Digital Fitness. “We see lululemon Studio as being the daily go-to destination for experiencing the most dynamic content from the industry’s top trainers and studios, covering a range of fitness genres for all levels.”