United Natural Foods to Offer Retailers Innovative Smart Shelf Tags to Better Engage Consumers, Improve Product Transparency, and Help Drive Purchase Decisions - Seite 2

Consumers have shown that they value information when selecting a brand and will remain more loyal to brands that provide greater transparency. Certain product categories are a natural fit for Smart Shelf Tags, especially those from which consumers seek more information before deciding on a purchase: vitamins and supplements, wine and spirits, gourmet cheese, natural and organic products, functional foods, local items, and those from new and emerging CPGs.

“UNFI is excited to enable better transparency and communication between our suppliers, retailers, and shoppers,” said John Raiche, Executive Vice President of Supplier Services & Merchandising at UNFI. “Consumers have shown that they care about the values and beliefs of the brands they purchase, and with Smart Shelf Tags, suppliers can communicate directly with shoppers about their products and tell the stories behind their brands.”

Offering innovative solutions that leverage technology and help optimize grocery retail businesses is a core part of UNFI’s strategy. Through its Professional Services portfolio, UNFI offers a variety of tools and solutions that help retailers drive store traffic, save time and money, reinvest in their businesses, and enhance shoppers’ overall experience.

“Retail is changing, and we need to change with it,” said David Williams, Cornerstone’s EVP of Business Development. “Retailers and brands need to work together to engage and educate their shoppers and our smart shelf tags provide this unique opportunity, helping with decision-making at a key point of purchase in the store.”

UNFI Professional Services offers the most comprehensive suite of services and solutions for grocery retailers in the market today. With over 150 customizable solutions, UNFI Professional Services helps grocery retailers succeed by reducing operating costs, driving traffic, increasing basket size, and enhancing the customer experience. Services offered include pricing support, in-store shelf management, planograms, POS and cashier-less checkout technology, store remodels, and much more, helping retailers keep pace with the changing landscape of grocery and stay focused on what matters most: delighting customers to win in the market.