Cinemark Showcases Updated Theatre Design with Opening of New Theatre in Missouri City, Marking the Exhibitor’s Fourteenth Theatre in the Greater Houston Area

Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, today announced the grand opening of its Cinemark Missouri City and XD theatre within Fort Bend Town Center in southwest Houston. The 14-screen theatre is the first to showcase a reimagined theatre design, and it brings the best in exhibition to Houston moviegoers, with immersive, first-class amenities including two XD auditoriums, all Luxury Lounger recliners and a new look and feel that enhances the customer experience from the minute they walk into the theatre, all the way to the end credits. Tickets are on sale now at Cinemark.com and on the Cinemark app.

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Cinemark announces the grand opening of its Missouri City and XD theatre in the Greater Houston area. (Photo: Business Wire)

“We are excited to expand our presence in the greater Houston area with the opening of our brand-new Cinemark Missouri City and XD theatre, bringing Fort Bend County moviegoers an exceptional cinematic experience,” said Jay Jostrand, Cinemark Executive Vice President of Real Estate. “This theatre’s highly sought-after amenities, such as fan-favorite Luxury Loungers and expanded concession offerings, along with superior sight and sound technology, including two Cinemark XD auditoriums, will fully immerse the audience and highlight the compelling content on the big screen.”

The new theatre is the first to fully reflect Cinemark’s updated brand, which forges a new look, feel and tone that seeks to entertain and inspire through unforgettable cinematic experiences. The refreshed appearance will be reflected throughout various customer touchpoints in the theatre including interior signage, employee uniforms and food and beverage vessels. Cinemark Missouri City and XD will also uniquely feature an updated interior layout that was carefully constructed based on extensive psychological research and comes together with the company’s superior sight and sound technology for the ultimate Cinemark experience. To round out the aesthetic of the new location, moviegoers will be welcomed to Cinemark Missouri City and XD by a distinctive exterior mural showcasing iconic local imagery with a pop of Cinemark hand painted by Houston artist David Moldonado.