Pressure BioSciences and One World Products Announce Partnership in Development of CBD-Nanoemulsion Sports Performance/Recovery Drinks
NBA Legend Isiah Thomas Leads Effort to Innovate and Deliver Next Generation Sports DrinksSOUTH EASTON, MA / ACCESSWIRE / January 27, 2023 / Pressure BioSciences, Inc. (OTCQB:PBIO) ("PBI" or the "Company"), a global leader in the development and …
NBA Legend Isiah Thomas Leads Effort to Innovate and Deliver Next Generation Sports Drinks
SOUTH EASTON, MA / ACCESSWIRE / January 27, 2023 / Pressure BioSciences, Inc. (OTCQB:PBIO) ("PBI" or the "Company"), a global leader in the development and sale of broadly enabling, high-pressure-based products and services to the life sciences industry, and One World Products, Inc. (OTCQB: OWPC) ("OWPC"), the largest Black-controlled, fully-licensed hemp and cannabis producer in Colombia, today announced they have entered into an active collaboration agreement ("Agreement") under which the two companies will combine their strong, symbiotic capabilities to develop an innovative line of next generation sports performance/recovery drinks.
The Sports Performance/Recovery Drink Market encompasses live sports performance optimization, rapid and effective full recovery post-performance, and health and wellness areas - including immune health and antioxidant benefits. Fast delivery and uptake of therapeutic and nutritional ingredients must be made effective for the many oil-soluble active ingredients used in sports drinks. This is where PBIO's revolutionary UltraShear™ nanoemulsions platform technology is already demonstrating game-changing results across multiple major consumer market applications. The "Recovery" market has also been supported by increasing numbers of consumers who consider themselves "non-athletes" joining in the sports drink craze. Data from IRI put sales of sports/performance beverages at about $9.5 billion for 2021 (sports drink market 2021).
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Isiah Thomas, Chairman and CEO of OWPC, highlighted: "This revolutionary new line of sports performance/recovery drinks will contain OWPC's premium quality CBD that has been processed into a highly stable and extremely bioavailable nanoemulsion by PBIO's patented UltraShear technology platform. This next generation CBD-nanoemulsion beverage is being designed for fast reduction of inflammation and pain, improved recovery time, and enhanced overall performance - all to be achieved quicker than any competing drink on the market today. It is being formulated to help athletes push through the tough moments of a workout or competition, and to recover more quickly afterward. In professional and even amateur sports, athletes understand the criticality of peak performance and recovery."