FROM STREET TO GLOBAL STAGE

VUSE LAUNCHES NEW PLATFORM 'STREET COVERS' WITH INTERNATIONAL DJ ANFISA LETYAGO & ICONIC ALBUM ARTIST BRIAN CANNON TO UNCOVER LOCAL STARS IN MUSIC & ART - Seite 3

Brian Cannon adds: "Music is so emotive, everyone has a different relationship with it, so managing to capture the essence of a track within a piece of art is extremely special and something I've dedicated my life's work to. I can't wait to meet the five global artists and embark on this creative journey together, creating visual identities for a variety of genres of music. It's going to an incredible challenge, and what a fantastic initiative to be a part of."

*Based on Vype/Vuse estimated value share from RRP in measured retail for vapour (i.e. total vapour category value in retail sales) in key vapour markets: USA, Canada, France, UK, Germany as of May 2022

Notes to Editors

Vuse takes the responsible marketing of its products very seriously and as with all campaigns, will only work with talent aged 25 or over, and who can provide independent evidence that the vast majority of their followers on social media are adults.

About BAT

BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for adult consumers.

The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*†. In order to deliver this, BAT is transforming into a truly consumer-centric multi-category consumer products business.

BAT's ambition is to have 50 million consumers of its non-combustible products by 2030 and to generate £5billion of New Categories revenue by 2025. BAT has set stretching ESG targets including achieving carbon neutrality for Scopes 1 & 2 by 2030 and eliminating unnecessary single-use plastic and making all plastic packaging reusable, recyclable or compostable by 2025.

BAT employs over 50,000 people. The BAT Group generated revenue of £27.65 billion in 2022 and profit from operations of £10.5 billion.

The company's Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk*† New Category tobacco and nicotine products and traditional non-combustible tobacco products. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff. In 2022, we had 22.5 million consumers of our non-combustible products, a rise of 4.2 million on full year 2021.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

† Our products as sold in the US, including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to Food and Drug Administration (FDA) regulation and no reduced-risk claims will be made as to these products without FDA clearance.

Photo - https://mma.prnewswire.com/media/2030657/Vuse_1.jpg
Photo - https://mma.prnewswire.com/media/2030656/Vuse_2.jpg
Logo - https://mma.prnewswire.com/media/2030703/Vuse_Street_Covers_Logo.jpg

 

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