FROM STREET TO GLOBAL STAGE

VUSE LAUNCHES NEW PLATFORM 'STREET COVERS' WITH INTERNATIONAL DJ ANFISA LETYAGO & ICONIC ALBUM ARTIST BRIAN CANNON TO UNCOVER LOCAL STARS IN MUSIC & ART - Seite 2

John Beasley, Global Director of Consumer Experience, BAT comments: "At Vuse we're dedicated to discovering and championing unsung talent and we're delighted to be reinforcing our commitment through the launch of Street Covers. Tapping into the cultural pulse of different cities around the world, we'll unearth the most exciting local talent who sit outside of the algorithmically controlled mainstream, celebrating the fusion of music and art and reviving the artistry of cover art lost to the digital world, while putting these creative talents on a global stage for all to discover."

Global brand ambassador for Vuse, Anfisa Letyago, is one of clubland's rising stars who has recently completed a BBC Radio 1 Residency and is set to play at this year's Ibiza's opening party in April, as well as at some of 2023's biggest dance festivals around the world. Visiting five global cities, Anfisa will spend time with one music talent from each market, guiding them through the physical and emotional process of making and performing ground-breaking music that will captivate a global audience.

In tandem, Brian Cannon, famed for creating some of the most influential and iconic album art of all time – counting Oasis and The Verve's famous sleeves among his accolades – will provide support and guidance to the local art talent. Sharing his innate understanding of how to connect music with art and create a visual identity for tracks, Brian will work with each artist as they develop a unique design representative of their craft, to become the backdrop for the music track.

At the end of the year-long Street Covers programme, Vuse will offer the five pairs a once-in-a-lifetime opportunity to break outside of the underground music scene and step into the mainstream. Their work will be revealed to the public through a local performance in their city and shared on Vuse's social channels, providing consumers with the opportunity to discover music and art talent from around the world.

Anfisa Letyago comments: "The concept behind Street Covers resonates so much with me personally. Where we live and spend our time plays a central role in our lives. For me, Naples has formed such a significant part of my journey as an artist – the sounds, the smells, the people – it has all been intrinsic to my story."

"I jumped at the opportunity to be part of a programme that encourages musicians and artists to draw creative inspiration from their city streets, and from one another. I'm looking forward to exploring and learning about different music scenes around the world, and to working with a line-up of incredible talent to develop music that represents their unique journeys of creative discovery."