Iconic FIAT Brand Launches in Algeria - Seite 2

Today, Algeria is positioned as one of the key contributors to Stellantis Middle East and Africa (MEA) Dare Forward 2030 strategic plan. This launch of FIAT brand will pave the way to achieve Stellantis MEA ambition to reach one million vehicles sold in the region by 2030 with 70% regional production autonomy bringing us closer to customers’ needs.

The Tafraoui - Oran plant construction phase will be completed by August 2023 and production for the first FIAT 500 is planned by end 2023. By 2026, it will create nearly 2,000 new local positions, reach a localization rate of over 30%, a production capacity of 90,000 vehicles per year and ultimately produce four FIAT models. To ensure a high level of service for Algerian customers, the sales and aftersales network will cover 28 Wilayas in Algeria by end 2023.

“Stellantis is committed to Algeria and will provide its extensive global and regional know-how in terms of manufacturing and commercial performance. We are bringing this expertise at the service of the FIAT project in Algeria to deliver state-of-the-art manufacturing and best-in-class commercial services to ensure the best customer experience in the market. I would like to thank the Algerian authorities, our local partners and the teams who are working extensively to make the FIAT Project in Algeria possible!” said Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa.

“This morning we celebrate the return to Algeria of Fiat: an iconic brand with one of the five longest automotive traditions in the world. Since 1899 our brand's mission hasn’t changed: providing accessible, intelligent answers to each customer’s mobility needs. The 500 Hybrid will be the first FIAT to be built here followed rapidly by the Doblò and, in a few years, a brand-new model - now still in the hands of our designers - will also be produced in Algeria. But, today, we are already opening orders for the 500 Hybrid and for two ‘family stars’: Tipo and 500X, as well as for our ‘stars of the LCV world’: Ducato, Scudo and Doblò. So, in Algeria, there’s already a FIAT for every need” said Olivier François, FIAT brand CEO.

Additional details on the upcoming six carlines:

Fiat 500 Hybrid

• The iconic city car was the first step in FIAT’s electrification journey and today is the first hybrid vehicle in Algeria.
• Available in the hatchback version, powered by a 1 liter 3-cylinder engine which delivers 70 HP, it reduces CO2 consumption and emissions by up to 20%.
• The “Dolcevita” opening edition will come in the three colors of the Italian and Algerian flag: Rugiada Green, Gelato White and Passione Red.