bettermoo(d) Partners with Leading National Sales Powerhouse Ahead of Initial Moodrink(TM) Launch in September

VANCOUVER, BC / ACCESSWIRE / May 9, 2022 / bettermoo(d) Food Corporation (CSE:MOOO), (OTCQB:MOOOF), (Frankfurt:0I5A, WKN:A3D8PP) (the "Company" or "bettermoo(d) Food"), is pleased to announce its strategic partnership with one of Canada's top sales, marketing and commercial solutions provider (the "Sales Broker"), to facilitate the listing of the Company's products in the largest retail distribution chains across Canada.

The partnership presents an enormous opportunity for the Company given the Sales Broker's extensive experience and reach in the sales and marketing business. The Sales Broker, considered a sales and marketing powerhouse with clients which include the most recognized brands such as The Coca-Cola Company and Nestlé S.A. Among a variety of effective services and capabilities, the Sales Broker specialty includes data-driven strategies and analytics for optimizing marketing campaigns and extensive access to numerous sales channels across the entire retail spectrum and foodservice industry.

bettermoo(d) and the Sales Broker will work together to devise strategically aligned joint business strategies to increase awareness of the Company's brand both before and after the Company's much anticipated September 2023, launch of its flagship product, Moodrink, a dairy alternative oat-based beverage. Through effective marketing campaigns, the Company aims to distinguish itself from competitors and promote its Moodrink^TM formulation which the Company believes, rivals and, in many cases, exceeds the nutritional aspects of traditionally consumed cow's milk and many of the dairy-alternative beverage brands currently available in the dairy alternatives market.

Management expects the Sales Broker's addition to play a significant role in driving long-term retail growth for the Company in Canada by assisting bettermoo(d) to capture the multimillion dollar and rapidly growing milk substitutes market in Canada that is expected to grow by a CAGR 10.39% from 2023 to 2027 and reach $610 million^[1].

"We are very excited to be partnering with such a well-established marketing powerhouse. The Sales Broker's extensive industry expertise and global reach make them an invaluable partner as we enter this exciting phase of growth for the Company. With their help and expertise, we aim to revolutionize the dairy alternative space and position bettermoo(d) as a leading brand in Canada and beyond," stated Nima Bahrami, CEO of bettermoo(d) Holdings.