HEINEKEN EXTENDS F1 SPONSORSHIP AS GLOBAL PARTNER, FUELLED BY THE SPORT'S PHENOMENAL GROWTH - Seite 2

Stefano Domenicali, President and CEO of Formula One, said "Since our partnership with Heineken began in 2016, they have been an incredible partner that has focussed on delivering world-class events for all our fans that encompass the very best of sport and entertainment, and have become a key part of the race weekend. The work that Heineken is doing to promote responsible drinking, remains as important to us as the experiences they create for our fans, old and new, and we look forward to enhancing that throughout this season and beyond."

Dolf van den Brink, Chief Executive Officer & Chairman of the Executive Board at Heineken, said "F1's rapidly growing, ever-changing fanbase was one of the many reasons why we extended our partnership. This is a fantastic opportunity for us to continue delivering world-class fan experiences, while also developing our responsible consumption messages to an increasingly engaged and relevant audience. With the Heineken Silver Las Vegas race later this year set to be a highlight, 2023 is going to be the most exhilarating season yet!"

With F1's meteoric rise in popularity, Heineken will be creating experiences to meet the followers' expectations; continuing to entertain fans across the globe and showcasing that F1 is 'more than a race'. It is a 72-hour spectacle of energy and unique atmosphere, taking place in some of the world's greatest cities.

World-renowned DJ & producer Martin Garrix said: "I'm super excited to team up with Heineken️ to celebrate at some of the most anticipated races of the season. The energy and atmosphere at the track are unmatched, and I can't wait to perform for racing fans all over the world!''

Bram Westenbrink, Global Head of Heineken Brand said: "Leading on from our recent deals with Max Verstappen and Oracle Red Bull Racing, we're incredibly happy to announce this extension to our long-running partnership with Formula One. These deals continue developing our wider strategy to be the number one brand for engaging and entertaining sports fans across the globe, while promoting responsible consumption. Pairing this with our signing of global superstar DJ & producer Martin Garrix for some of the biggest races in the calendar is the perfect way for us to provide unforgettable moments across race weekends."