Kartoon Studios Enters Malaysian Market with Kartoon Channel! Branded Block on Astro in August 2023

BEVERLY HILLS, Calif., July 25, 2023 (GLOBE NEWSWIRE) -- Kartoon Studios (NYSE:TOON) continues the Pacific-Asia expansion of the Kartoon Channel! brand with the August 2023 premiere of a branded programming block on Astro Ceria (Astro Ch 611), Malaysia’s #1 homegrown kid’s channel.

Based on the worldwide success of Kartoon Channel!’s hit elimination-style reality gaming series for kids, Kidaverse Roblox Rumble, Astro has also licensed the format to produce season two of the series, starring Malaysian contestants. The series features a diverse group of girls and boys, ages 8 to 12, who compete in 10 different games to win prizes and find out who is the ultimate gamer for a grand prize.

In addition to Kidaverse Roblox Rumble, the Kartoon Channel! programming block on Astro Ceria will feature a slate of gaming content for kids, including Tankee Minecraft Map, Super Mario Brothers 3, KC! Play Mix: Surviving Roblox,  and Sally Plays Roblox by Tankee. 

“As part of our ongoing global rollout strategy for Kartoon Channel!, we are thrilled to enter the Malaysian market, through this new partnership with Astro, to provide family-friendly and safe content for kids across the country under the Kartoon Channel! brand. This will also be our first collaboration in localizing the format of our popular and safe original gaming series, Kidaverse Roblox Rumble, featuring Malaysian children, which we anticipate to be a big hit!” stated Paul Robinson, President of Kartoon Studios’ Kartoon Channel! Worldwide.

Sharmin Parameswaran, Vice President, VOD/PPV and International, Astro, stated: “At Astro, we embrace the trends and changing preferences of our kids audience; and are excited to work with Kartoon Channel! to bring on board safe and engaging kids gaming content, as well as family-friendly game shows that puts kids at the center of the programs.”

NOTE: Kartoon Channel! gaming-related episodes are not in any way associated or affiliated with proprietary marks of Roblox, Octodad or Minecraft.

About Kartoon Channel!
Available everywhere and anywhere kids are today, Kartoon Studios’ Kartoon Channel! is a family entertainment destination that delivers 1000s of episodes of carefully curated and safe family-friendly content. The channel features original content, including Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger, Rainbow Rangers, and Shaq’s Garage, starring Shaquille O’Neal and Rob “Gronk” Gronkowski. Kartoon Channel! also delivers animated classics for little kids, such as Peppa Pig Shorts, Super Simple Songs, Melodee’s, Finny the Shark, Strawberry Shortcake, as well as content for bigger kids, such as Angry Birds and Yu-Gi-Oh! Kartoon Channel! also offers STEM-based content through its Kartoon Classroom, including Baby Genius and more.