Lee Launches Its First Women’s Apparel Collaboration with Female-Owned Brand, Daydreamer

Today, Lee announces its first women’s apparel collaboration with Daydreamer, the LA-based female founded brand known for their vintage inspired, iconic band t-shirts and tops.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230809020802/en/

Lee has launched its first women’s apparel collaboration with Daydreamer, the LA-based female founded brand known for their vintage inspired, iconic band t-shirts and tops. Photo Credit is: Lee 2023 Daydreamer

The two brands, deeply rooted in American culture, have joined forces to create a limited-edition capsule that acknowledges the rich history of music and fashion. The Lee x Daydreamer collection merges Lee’s timeless denim heritage with Daydreamer's passion for authentic storytelling, resulting in re-imagined styles that give a nod to the past while empowering women today.

“This collaboration is the first exclusively female for Lee and working with Daydreamer was exciting for the team,” said Betty Madden, vice-president of global design, Lee. “Generations of women have worn Lee, from rock stars to moms, cowgirls to college students. Blending our original icons with Daydreamer’s aesthetic creates a very cool fit that will inspire a whole new generation of fans.”

The collection focuses on women’s t-shirts, crews, sweatshirts, denim jackets and jeans, highlighting three distinctive stories: the nostalgia of the ‘90s, the spirit of the West, and the craftsmanship of workwear. Top styles include the following:

• Oversized Rider Trucker Jacket – The Lee Rider Jacket has long been an institution of style, worn by rock stars from the rain-soaked fields of Woodstock to the grunge scene. With a borrowed-from-the-boys fit, this jacket is all about the details.

• ‘90s Boyfriend Crew Sweatshirt – Made to feel like a real piece of concert memorabilia with an exclusive Daydreamer poster style design, in an oversized boyfriend fit.

• Western Tour Tee – Created exclusively for this collection, this tee features a Daydreamer rendition of a vintage Lee illustration refreshed for her. Comfortable without being oversized, it feels straight from the archives.

• Western Carol Cropped Boot – This high rise and slimmer fit has just enough flare to show off all your favorite boots.

• Workwear Jean – Pulling from Lee’s workwear heritage, this midrise straight jean has a looser fit with authentic details including triple-stitched seams, roomy pockets and a hammer loop.

• Workwear Girlfriend Tee – Daydreamer reimagined the original Lee workwear logo into a co-branded graphic layered with doodles in puff ink. The vintage inspired fit has a true lived-in look and feel.

• Chore Jacket – For over a century, the Lee Chore Jacket has been beloved for its excellent craftsmanship and durable feel. This iteration brings a cool utility vibe to a classic look.

“We are beyond excited to be offering our first co-branded product collaboration,” said Laura Glover, founder of Daydreamer. “Daydreamer historically partners with icons. To have now co-designed a product assortment with an iconic American heritage brand such as Lee is an incredibly proud moment for me and the brand."