Avid Launches Media Composer Panel Software Development Kit to Propel Third-Party Innovation for Media’s Top Editing Tool

Technology Vendors and Customers Can Integrate Apps and Services Directly into Media Composer to Streamline Workflows

BURLINGTON, Mass., Aug. 31, 2023 (GLOBE NEWSWIRE) -- Avid (Nasdaq: AVID) is expanding the media & entertainment industry’s top editing tool with the introduction of the Media Composer Panel Software Development Kit (SDK) to bring a wider universe of custom and third-party apps, services and libraries into Media Composer’s video editing user experience. Now, Avid’s technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose.

One of the Avid Community Association’s top-requested solutions, the Media Composer Panel SDK is a language-independent solution for Windows and Mac that connects to a range of commands and functions. It grants access to applications and services through an integrated HTML5 panel, giving developers more freedom to create custom integrations and enhance workflows. For example, large editing teams at studios and post houses managing a wide range of critical processes can make working with Media Composer more efficient than ever before by directly integrating the third-party tools they need to expedite dailies uploads, VFX pulls, logging for news, sports, reality TV, and scripted shows, and content review and approvals.

Dave Colantuoni, Vice President of Video Product Management, Avid, said, “With the Media Composer Panel SDK now in place, Avid encourages a more vibrant marketplace of new ideas and solutions to emerge organically and enable our users to work precisely the way they envision for themselves. The broader partner ecosystem can more easily participate in the global Media Composer creative community and contribute to their success.”

Available to customers and third-party developers now, the Media Composer Panel SDK will be seen in demonstrations during the IBC2023 Show next month (Avid stand 7.A59) with several integrations including:

• Autodesk – Moxion is a secure collaboration platform that enables more productive workflows from preproduction through final review to help professionals in film and TV create freely and efficiently. With the Moxion Panel for Media Composer, editors can quickly browse, search, and import Moxion production files directly into Media Composer for editing, or upload Media Composer cuts directly into Moxion to streamline review and approval processes.