Avid Brings Next Wave of Audio Production Innovations to IBC2023 Show

Tighter Pro Tools integration with Media Composer and prominent partner tools accelerate production of rich audio experiences for TV and film

BURLINGTON, Mass., Sept. 12, 2023 (GLOBE NEWSWIRE) -- This week at the IBC2023 show, audio production professionals working in network television, streaming media and film will be first to see Avid (Nasdaq: AVID) previews of breakthrough technologies coming soon to Pro Tools workflows. Developed for the world’s most demanding productions, these demonstrations will show how projects can be delivered faster with more thrilling sonic experiences for all audiences.

Stay in Pro Tools when mixing Dolby Atmos content
During IBC2023, Avid will further showcase its ongoing partnership with Dolby to support development that keeps pace with the demand for immersive sound experiences. A preview demonstration of Pro Tools with an integrated Dolby Atmos Renderer, a leading workflow for immersive audio, will show how Pro Tools will eliminate complex configurations while mixing immersive sound. Users will be able to easily configure a mix for Dolby Atmos on both macOS- and Windows-based Pro Tools systems, and with the Dolby Atmos Renderer integration, Pro Tools sessions will retain all mix data, ensuring users and facilities have compatibility across projects and seamless collaboration.

Achieve the cleanest audio possible without leaving Pro Tools
To help audio engineers more easily and consistently deliver clean and clear production audio, Avid will preview new development efforts to utilize Celemony ARA 2 technology to integrate iZotope’s RX Spectral Editor directly into Pro Tools. This will enable users to have a more fluid workflow to repair and clean-up audio, without the need to hop in-and-out of applications. The professional standard for dialogue editing and other critical processes, RX Spectral Editor visually displays unwanted audio imperfections and interference for easy restoration and clean-up.

“Users go deep into their creative zone when they step into Pro Tools every day. Our job is to preserve that domain for them, making sure they get to remain there and be productive as long as possible without distraction,” said Francois Quereuil, Vice President, Product Management for Audio and Music Solutions, Avid. “What we’re demonstrating with our IBC2023 previews is that Pro Tools is evolving and innovating at a much faster clip to become the gravitational center for everything audio engineers need to accomplish with their workflows, whether enabled by Avid tools or third-party offerings.”